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Crowdfunding platforms like indiegogo and Kickstarter are useful for creators or not?

I'm a big fan of Indiegogo and Kickstarter websites, providing best path for start-ups to get funded for their unique ideas but on the same time i feel like if a person is not having money to invest in marketing then the idea not getting funds as they required.

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It is very expensive to market a campaign on Indiegogo and on Kickstarter. It isn't the right venue for a lot of startups.

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