The purpose of topic targeting is to enable journalists, bloggers, and other communicators to choose and receive press releases with topics that are of interest to them.


To setup topic targeting:


1. Hover over "Apps"

2. Click "NewsWire" or "Manage" next to the desired "Draft" press release

Draft Press Release


3. Scroll until you see "Direct Distribution Settings"

4. Click "Entered Topic Targeting"

Industry Targeting Direct


5. Select which topic best matches the content of the press release. ***You are allowed up to three (3) topics

6. Click "Add Topic" and repeat

Add Topic Direct